Visit Somerset App Launch

Chaperone are proud to support the launch of the official Visit Somerset app, a next-generation regional visitor guide designed to help people explore Somerset in a smarter, more personalised way.

Somerset, one of England’s most distinctive counties, is known for its rolling countryside, rich heritage, vibrant market towns, coastline, festivals and food scene. From world-famous attractions to lesser-known local gems, the county offers an incredibly diverse visitor experience. As visitor behaviour continues to shift towards mobile-first discovery and on-the-go decision making, Somerset has taken an important step forward in how it connects visitors with everything the destination has to offer.

A Smarter Way to Explore Somerset

The Visit Somerset app – Visit! powered by Chaperone™, backed by VisitEngland, puts the entire destination in the palm of a visitor’s hand. Whether planning ahead or exploring spontaneously, users can discover attractions, events, places to eat, and places to stay and explore based on their location, interests, and timing.

Using real-time, AI-driven personalisation, the app allows visitors to:

• Instantly search for nearby things to do
• Discover events and experiences happening right now
• Build and save personalised itineraries
• Access bookable experiences where available
• Find hidden gems alongside well-known attractions
• Enjoy AI driven personalised recommendations

At the heart of the app is Scout, the built-in itinerary generator. Scout helps visitors create tailored plans based on what they love, whether that’s food and drink, family-friendly activities, heritage, nature, culture or unique local experiences. The app adapts to each user, helping them make the most of every moment in Somerset.

Supporting Tourism Through Technology

Chaperone specialises in creating intelligent digital platforms that connect destinations, businesses and visitors through AI, data and design. The Visit Somerset app is part of Visit!, Chaperone’s regional visitor guide ecosystem, built to help counties and destinations benefit more effectively from tourism.

With mobile now the primary way people access travel information, visitor apps have become essential tools for modern destinations. They extend marketing reach, improve visitor engagement, and create measurable value for local businesses by encouraging discovery, longer stays and direct bookings.

For Local Visitor Economic Partnership (LVEPs) member businesses, the platform enhances visibility and helps attract the right visitors at the right time. For the destinations, it delivers valuable insight into visitor behaviour, supporting more informed decision-making and sustainable tourism growth.

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Launching at Hestercombe Gardens

Chaperone was delighted to support the official launch of the Visit Somerset app at Hestercombe Gardens, marking an important milestone for Somerset’s visitor economy. The platform brings together discovery, planning and booking into a single connected experience, enhancing both marketing reach and the guest journey.

Simon Turtle, CSO & CPO at Chaperone, said:

*“It is our pleasure to be working with the Visit Somerset team and to have created this AI-driven, next-generation regional visitor guide that transforms how travellers explore, plan and book — seamlessly connecting destinations, businesses and visitors through a network of intelligent, interconnected apps.

A big shout out to the whole team at Dapper Labs. I’m excited for what’s to come.”* - Simon Turtle on LinkedIn. 

Discover Somerset, Your Way

The Visit Somerset app makes exploring the county smarter, simpler and more personal than ever before. Whether visitors are planning a short break, a family day out or an extended stay, the app helps them uncover more of what makes Somerset special, while supporting the local tourism businesses that bring the destination to life.

Chaperone would like to thank Visit Somerset, VisitEngland, Dapper Labs, and the many local businesses already featured on the app for helping bring this vision to reality.

Download the Visit Somerset app today and start exploring Somerset your way.

👉 Try the app here: https://lnkd.in/eYzkkTA5

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