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Gamification
To encourage participation, engagement and learning, Chaperone utilises gamification tools for hands-on personalised experiences.
Bringing Attractions
to Life
Imagine, for example, a group of friends bowling. A player’s score would be integrated into the total venue score across multiple activities, such as karting, golf, climbing, etc, seamlessly. Players’ scores can accumulate during that visit and be added to the total accrued scores for onsite and online competitions, which can then be shared in venue and on social media.
Quizzes and Scavenger hunts can not only be fun but educational, delivered in a multitude of ways, including imagery, video, Augmented Reality, scanning and a variety of triggers.
Enhance Customer Engagement
Chaperone’s gamification tools create personalised experiences through real-time score tracking and social media integration. Players’ achievements are updated instantly across activities like bowling, karting, and arcade games, building excitement and encouraging competition. These experiences can be shared online, boosting engagement, customer loyalty, and brand visibility.
Is Gamification Really That Beneficial?
“Businesses with gamified loyalty programs such as virtual badges, points, or exclusive perks witness a 22% increase in customer retention. These initiatives lead to repeat purchases, driving customer loyalty[1].” The same report states that “Gamification can lead to a rise in social media sharing by 22%...Adding game-like elements such as challenges, quizzes, and competitions motivates users to share their achievements with the public, helping the brand reach organically. Hence, gamified content is shared 12x more than non-gamified content.” Fancy a slice of that engagement and traffic?
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What It Means For You…
Increased Engagement
The evidence is clear. Gamification enhances meaningful user engagement online and in person.
Improved Loyalty
The result of this engagement is that your users will come back for an experience they love and will proudly bring friends or family.
Effective Sales
Through engagement and loyalty, you can expect sales to soar. “Companies using gamification are 7X more profitable than those that do not use it.”
Unsure how gamification would work for you specifically? Is it right for your business?
We’d love to show you the possibilities through a personalised demonstration.
